Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create a competitive edge. Rarely can a company devise effective market ...

Dr. Goldratt explains his definition of successful startups and shows how to significantly increase the success chance of a Technological Startup, and how to systematically build, capitalize and sustain such an enterprise. The approach that Goldratt ...

Dr. Goldratt clearly explains how to build and communicate the TOC thinking process methodology called Negative Branch Reservation (NBR). He uses a working example to showhow to write and present the detailed logic that connects an idea to its probab ...

Not everybody in the organization needs to be bought-in. During this session we will look at how to identify who needs to be bought-in and to what, as well as the timing of that buy-in: who will need information and training. Finally, we will addre ...

Start Ups have a definite impact on future economical growth. Nevertheless, the success rate of Start Ups is extreamly low. How do we increase this rate significantly? In this presentation Dr. Goldratt shows the process for Start Ups to be viable and ...

Richard shares his perspective of the use of TOC and the Thinking Process tools for personal development. He specifically shows specific examples of common conflicts used to understand behaviour. He developed what he calls the Model of Behavioural Ch ...

Yazdi Bagli shares how the Theory of Constraints has led P&G Global Business Services projects to be completed faster and deliver greater value to the business, their customers and their shareholders.