In this fourth session of the program, Dr. Eliyahu M. Goldratt goes into: Do we already have a Decisive Competitive Edge? Target market definition Offer design Sales execution Sales process design Dr. Goldratt delivers his latest developmen ...

In this keynote presentation, Dr. Goldratt goes back to basics to show the importance of revisiting the assumption of the standard solutions and the power of doing so. He uses his article on "Standing on the Shoulders of Giants" to show how important ...

This presentation exposes the changes to CCPM Body of Knowledge (BOK) and their logic and how this knowledge can be applied in implementations. Shared during the TOCICO International Conference (Las Vegas, November 2007).

Description

This video shows the Q&A segment of the GSP Series on Marketing. Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create ...

“Dr. Eli Goldratt, creator of Theory of Constraints (TOC), wrote in the foreword of The Goal, that making a break-through in any field requires only two steps – the courage to face inconsistencies and the willingness to challenge basic assumption ...

Dr. Goldratt urges us to revisit our thinking patterns when reality changes. By definition a change in reality is a change in at least one behavioural pattern. Not adjusting our thinking and behaviour will lead to wrong decisions.