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5. Marketing - Unrefusable Offers and Market Segmentation

Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create a competitive edge. Rarely can a company devise effective market ...

Dr. Eliyahu M. Goldratt
163 min
1999
Available in: English Español 日本語 Русский
Availability Insurance, a Viable Vision Template

Availability insurance is one of the 8 templates for Viable Visions. As a win-win deal, the template will define if ensuring availability is applicable to a company. This presentation includes examples, conditions for applicability, core cloud for th ...

Patrick Hoefsmit
23 min
2005
Management Attention - dealing with complexity, uncertainty and conflicts

Rami Goldratt and Yishai Ashlag show how management attention is usually wasted and revisit key insights on the latest TOC knowledge developed by Dr. Eli Goldratt to deal with complexity, uncertainty and conflicts as the means to achieve unprecedent ...

Rami Goldratt
Yishai Ashlag
87 min
2012
TOC Tapped to Accelerate Gulf of Mexico Cleanup

Theory of Constraints was combined with Lean and other process methodologies during the clean up of the gulf oil spill during the summer of 2010. This presentation shows how much improvement can be generated in a very short period of time. Over $700 ...

Mark Woeppel
58 min
2011

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