Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create a competitive edge. Rarely can a company devise effective market ...

In this third part of the first day of Eli Goldratt's Upgrade Session, Lisa Scheinkopf shows how much we have underestimated multitasking in project environments and the devastating effects that it causes. Using the process of Standing on the Shoulde ...

Oded provides insights to the reasons of why there is a gap between the expectations and the real outcomes of implementing the TOC logistical solutions for manufaturing, specifically in environments of Make to Stock (MTO), Make to Availability (MTA), ...

This presentation will highlight two different manufacturing environments where implementing T-DBR was absolutely critical because the constraint was internal and order sequence mattered. In these environments, implementing S-DBR would have negativel ...

This presentation addresses how to manage the availability of products in a retail chain where the real constraint is the amount of shelf space and the Retail managers quest is to eliminate lost sales and make the best decisions for category manageme ...

This presentation shows the implementation of TOC in the manufacturing, distribution and sales of physical security products (institutional and retail physical securities products - safes, cabinets, safe doors, etc.). Upon the announcement of the Ind ...

Analysis, results and lessons learned from the various stages of the Viable Vision implementation at Neuland Labs (manufacturer and exporter of bulk pharmaceutical ingredients and intermediates for the generics industry, located in India). The origin ...